If you’re anything like me and spend more time than you’d like to admit scrolling through TikTok, you know the app has a “side” for everyone. Love a satisfying before-and-after? Welcome to #CleanTok. Obsessed with discovering new recipes? You’re firmly in #FoodTok territory. And if your heart beats a little faster for beauty content, makeup hacks, or gorgeous GRWMs, well… you live in #BeautyTok where trends evolve fast and new products go viral overnight.
One device you’ve probably seen on your FYP recently?
The electric makeup brush cleaner the oddly satisfying little gadget spinning brushes like a tiny washing machine. At first, I thought it was just another TikTok fad. But as someone who owns way too many makeup brushes, I knew I had to try it. After all, I was seeing it everywhere for a reason.
Spoiler: I didn’t just “like” it. I fell for it. Hard.
Automatic Electric Makeup Brush Cleaner
What Is the Electric Makeup Brush Cleaner?
Designed to take the fuss and fight out of keeping your makeup brushes clean, this device promises to cut the time of the often loathsome beauty chore in half.
How Does the Electric Makeup Brush Cleaner Work?
Think of it as a tiny automatic washing system for your makeup brushes. It’s designed to remove the hassle, the mess, and the 15-minute scrubbing sessions we all dread.
How to use it
- Fill the bowl with warm water and mild soap (baby shampoo works beautifully).
- Attach your brushes to the silicone cap the flexible design fits almost all handle sizes.
- Submerge the bristles and press the power button.
- The device automatically cycles, scrubbing and spinning your brushes.
- Rinse and air dry. That’s it.
It even automatically shuts off when the cycle is done. No guesswork, no constant monitoring.
Why Makeup Brush Cleaning Matters More Than You Think
Anyone with a decent brush collection knows the truth:
Cleaning brushes is annoying. And repetitive. And easy to put off until next week… or next month.
But dirty brushes aren’t just a beauty issue they’re a skin health issue. Built-up makeup, oils, dead skin, and bacteria can cause:
- Breakouts
- Clogged pores
- Patchy makeup
- Skin irritation
- Faster brush deterioration
In other words: your face and your brushes both suffer.
That's why a tool that makes the chore faster actually matters.
The Benefits of Using an Electric Makeup Brush Cleaner
If you’ve been wondering why this gadget keeps going viral, here’s what makes it worth the hype:
1. It Improves Makeup Application
Clean brushes = smoother blending, better pigment payoff, and fewer patchy areas.
Your makeup genuinely looks better when your tools are clean.
2. It Helps Protect Your Skin
Removing trapped bacteria helps prevent:
- acne
- irritation
- redness
- clogged pores
Sensitive skin? This is especially helpful.
3. It Extends the Life of Your Brushes
Manual washing can be rough on bristles.
The electric cleaner is gentle, consistent, and helps preserve brush shape (especially expensive ones).
4. It Saves Time
A 20-minute chore becomes a 3–5 minute task.
Perfect for busy mornings or rushed beauty routines.
5. It Makes the Process More Enjoyable
Watching the makeup swirl out of brushes is shockingly satisfying. It turns a boring beauty chore into something you might actually enjoy doing.
Why I Fell in Love With This Little Gadget
Honestly? I expected a gimmick. What I got was a game-changer.
1. It fits nearly every brush
Small blending brushes, angled brushes, thick foundation brushes every handle size snapped in with no problem.
2. The silicone scrub pad is genius
It sits at the bottom to help deep-clean brushes automatically.
Remove it, and it becomes a manual scrub pad for any brushes that need extra love. It’s such a thoughtful detail.
3. It cuts the chore time in half
What used to take me 20–30 minutes now takes… 5. And there’s something ridiculously satisfying about watching foundation-stained bristles spin clean before your eyes.
4. The results look professionally cleaned
Soft, fluffy bristles. No leftover pigment. No weird residue.
Just clean brushes that feel brand new.
Is It Worth the Hype?
After testing it out repeatedly, here’s my honest take:
Yes. Absolutely.
The electric makeup brush cleaner is one of those small beauty investments that pays off every single time you use it. Whether you want:
- a faster routine
- cleaner, healthier brushes
- better makeup results
- fewer breakouts
- a low-effort cleaning system
…this little device checks every box.
And the best part?
You can grab the viral Electric Makeup Brush Cleaner for just $10 from our store (while others sell similar ones for up to $19.99). Whether you’re treating yourself or gifting it to a beauty-lover in your life, it’s one of those items you’ll actually use again and again.
Read More: Our Expert Guide to the 5 Best Makeup Brush Cleaners, Tested for Performance